Interim marketing expertise and consultancy for leading consumer brands
Providing flexible campaign management, trade, channel, brand and retail marketing expertise.
Lisa Jermy | Green Shed Marketing
Hey there!
With 20+ years consumer marketing experience, I love to deliver creative and commercial marketing initiatives that drive awareness, brand visibility and ultimately increase sales.
I have previously worked with leading global consumer brands such as Samsonite, IKEA, Heathrow Airport, Aromatherapy Associates, Pure DAB Radio, Disney, Timberland, Lacoste and more, delivering highly successful channel, trade, brand and campaign marketing activities.
Through my career I have collaborated with leading retail partners such as John Lewis, Selfridges, World Duty Free and Bicester Village, and worked with major agencies such as Havas, Carat, iPropsect, Wavemaker and many more.
Whether you need ad-hoc or interim marketing resource to support your own team, or have a stand alone project that needs specialist retail, consumer or campaign marketing skills, why not get in touch and see if I can help?
Experience
I have worked with some of the UK’s leading brands, retailers and creative agencies:
Specialisms
A snapshot of some of the skills and expertise I can offer, illustrated with examples of my previous projects.
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Campaign Management
I can provide interim expertise to plan, create, execute and evaluate your campaigns. I will ensure commercial objectives are met, budgets are optimised and a strong ROI is achieved.
I am an expert in multi-channel campaigns that align paid, earned and owned media across all digital, social and physical media formats.
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Trade Marketing
I have more than 20 years experience in building successful trade partnerships that enable the creation of ambitious and mutually successful brand and product activities.
Let me help you build pro-active marketing calendars, launch and promotional plans and ground breaking digital and in-store activations with your trade partners.
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Brand Marketing
Great brand foundations are always critical to successful consumer campaigns. Clear and concise brand guidelines, brand templates, tone of voice explanations and visual merchandising rules ensure a uniform experience for your customers across every brand touch-point.
With proven success in this area, let me support your business with these essential foundations.
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Retail Marketing
Omni-channel retail activation is now an essential, not a ‘nice to have’. It boosts marketing budgets and quickly builds greater brand awareness and brand value.
Use my knowledge of working with major omni-channel retail partners such as John Lewis, Boots, Space NK, Selfridges, Heathrow Airport and Bicester Village to devise, create and implement commercial retail marketing activities that increase sales.
