Services and Skills

I have created and executed successful brand campaigns with budgets from £25k to £2m+. Use my skills and expertise to bring your campaign ambitions to life.

Let me help you with briefing, agency and stakeholder management, 3rd party sell in, media and budget planning, creative executions and delivery, campaign monitoring, evaluation and ROI reporting.

With 20+ years successful omni-channel retail marketing experience across stores, concessions, pop-ups, websites, CRM, Social Media and experiential.

I can create, produce and deliver creative, impactful and commercial activations across all brand touchpoints that will set you apart from your competitors and drive great ROI.

Use my skills in briefing, design, production management, delivery, merchandising guidelines and set up of in-store displays.

From a single flagship store project, to roll-outs of hundreds of stores I can help. I can also project manage store refits and new store builds.

Is your brand as strong as it can possibly be on your 3rd party retailer sites? Do you have brand banners, video content, demo videos and reviews that are not being fully utilised? Is your brand calendar aligned and optimised within with your top retailers digital plans?

Use my knowledge and skills to be proactive on those jobs your team never get the time for.

Whether you are a start up looking to establish brand principles, guidelines and templates, or an established brand looking to refresh brand elements.

I can help define the project plan, select and brief agencies, review and refine designs and then oversee creation of your brand assets and roll them out, bringing your team and customers on the journey too.

With a track record of successful partnerships and activations with John Lewis, Selfridges, Boots, Space NK, World Duty Free, Bicester Village, Westfield and many more.

From brand strategies and marketing calendar planning, through creation of trade presentations, pitches and negotiations, retailer liaison and supplier management and ROI evaluation. Use my expertise to grow your brand and sales.

Launch in a timely and professional and proactive way, ensuring all consumer channels are on point, with optimal launch visibility and uniformity of assets etc.

Let me build your GTM strategy, trade calendars and pitch materials. I can also oversee content creation and asset delivery, managing all liaison with your retail partners and agencies.

From defining event strategy, through to all event planning, creative needs and project management.

Whether a press launch, major trade show presence, buyer experience day or nationwide roll out of a series of experiential events, I can take the organisational burden away.

Allow me to set up a promotional calendar or devise and activate promotional activities that boost brand engagement and sales without devaluing your brand or product, or risking other retailer relationships.

Partnerships can also elevate your brand value and reach but need to be professionally managed to ensure optimal visibility whilst maintaining synergy and consistency of messaging.